Wondery has teamed up with Global’s DAX as a new ad sales partner.
The podcast ‘Network of Storytellers’ Wondery, is established as a curator of immersive podcasts, connecting listeners to a world of entertainment and knowledge. The network believes “everyone loves hearing a story” and “Wondery tells stories that work for your brand.
The LA-based podcast publisher reaches nearly 4 Million unique listeners every month and will now sell its inventory through DAX. This new partnership will provide UK advertisers access to a huge audience who listen to Wordery’s eclectic podcast collection. Ollie Deane, director of commercial digital at Global says “With their selection of popular podcasts, this new partnership creates an exciting proposition for UK advertisers.” “The deal not only means that Wondery will benefit from DAX’s reach in the UK but also, by teaming up with DAX, advertisers can measure and track the impact of their audio in a way that’s never been done before.”