‘we always strive to offer diversity in our content’ Oli Walters – Head of UK Sales, audioBoom Q3: People go nuts for the true crime and sport genres, but we know there’s a plethora of content out there that goes beyond just these categories. Content-wise, are you experimenting with any new podcasts that could […]
Last week we spoke with Oli Walters, Head of UK Sales of the London-based podcast company audioBoom. With the growing appeal in podcasts and enormous increase in listenership in recent years, our insights team were interested to know his thoughts on the medium in a broader sense. Oli Walters: Podcasts have been on a very […]
Jon Mitchell, the man that launched Spotify in the UK, shares with us his thoughts on “The future of digital audio” The future of digital audio is very rosy. As technology marches along at its rapid pace it won’t be long until we will be able to target Mercedes drivers who are driving between Bracknell […]
Max Briere-Edney, from podcast aggregator Acast, tells us how Digital Audio is advancing at an incredible rate and how we’re learning more and more about audiences beyond just listening behaviour. Understanding audience interests is the easy part with podcasts. The power of placing advertiser messaging within relevant environments is obvious, especially if the messaging is […]
