Twitter now lets you launch live audio-only broadcasts from Periscope
Twitter has been testing a new audio-only broadcast feature through its Periscope platform for a few weeks, and the company announced that the feature is now publicly available for all iOS users of the main Twitter app and its live-streaming app Periscope. Once updated, head to the compose screen on Twitter and tap the “Go Live” button to pull up the standard live-streaming screen. You’ll now see a microphone icon to toggle the “audio-only broadcast” option on or off.
Essentially, this is a way for Twitter to reorient the purpose of its live-streaming platform toward live podcasting and other audio-first content. Twitter’s Periscope and live video platform has waned in recent years as the popularity of public live-streaming has shifted away from viral moments and breaking news and toward professional media and gaming-centric content on Facebook, Twitch, and YouTube. Despite integrating a broadcast option into the main Twitter app almost two years ago, it’s quite rare to see anyone live-streaming through the platform these days.
Twitter, however, still sees a large opportunity in live moments, particularly around sporting matches, award shows, breaking news, and other ephemeral events that can be experienced uniquely through social media…