What is Triton Digital?

Triton Digital is a leading global technology provider with a portfolio of publishers in the UK, Europe and across more than 35 countries.  Triton provides online audio solutions, engagement tools and insights to live and on-demand publishers, advertisers and agencies.  An abbreviated list of their products includes:

• For Publishers
  • Streaming Platform
    • A scalable streaming service focused on optimizing the audio experience for both publishers and listeners. It is built for digital audio and is 100% owned and operated by Triton Digital, ensuring that streaming content is efficient, reliable, and always on.
  • Media Player
    • A fully responsive player that adapts to the user’s device. Our player includes rich features such as Now Playing Enhancement that powers music discovery and increases engagement with the player.
  • Royalty Reporter
    • A reporting engine providing performance reports for albums, artists and songs in order to calculate royalty payments.
  • Ad Platform (Tap)
    • The Triton Advertising Platform (Tap) is a customizable ad platform designed and built specifically for digital audio. It is a comprehensive audio ad server, providing robust tools for forecasting, campaign management, creative management, and reporting.
  • Webcast Metrics®
    • Webcast Metrics is the trusted source for digital audio data, providing publishers with the standard currency on which digital audio is bought and sold. It is the only MRC accredited source for digital audio listening data.
  • Revenue Platform
    • Triton’s revenue generating solutions connect inventory directly to Triton’s audio ad network, audio ad exchange, and third-party buying platforms to fully leverage and maximize digital and mobile audio revenues.

• For Advertisers
  • Audio Ad Exchange, a2x®
    • Triton’s premium audio ad exchange, a2x, enables advertisers to reach highly targeted and unique audiences based on purchase intent, household demographics,and behavioral propensities. Our exchange-driven method of buying and selling impressions facilitates rapid and precise transactions, mitigating waste and resulting in the greatest efficiency for advertisers.
      • Highly-Targeted: Behavioral & Geo
      • Programmatic and/or RTB

Exposure Attribution

Triton’s platform precisely measures exposure attribution to accurately attribute results and measure the effectiveness of digital audio advertising. The exposure attribution model tracks a listener who has been exposed to an audio ad, monitoring if the user later converts using a cookie-sync for web listeners and a device ID-sync for mobile.