What is AdsWizz?
AdsWizz is the global leader in audio advertising technology creating solutions that enable digital audio advertising to connect and optimize between supply and demand. AdsWizz provides a range of technical solutions for publishers and advertisers.
For Publishers:
Ad Management and Reporting – The Adswizz Ad Server enables publishers to manage targeted and trackable audio advertising campaigns on any device and application. Digital publishers can monetize all of their audio content, as well as other audio opportunities, regardless of audio type (Live, Linear, Podcast, On-demand) or distribution platforms (mobile application, connected devices, aggregation services).
Global Audio Advertising Exchange – AdWave is a global audio ad Marketplace enabling advertisers and publishers to transact the buying and selling of premium digital audio advertising. AdWave connects publishers’ inventory to multiple sources of demand selected, managed and optimized by AdsWizz.
Supply Side Platform (SSP) – AudioMax enables publishers to easily connect and manage their chosen demand sources such as DSP’s, Agency Trading Desks, Ad Exchanges, Ad Networks and Internal Sales to maximize revenues by demand yield optimization.
Audience Analytics and Supply Intelligence – AudioMetrix is a SAAS based audience analytics & supply intelligence platform for digital audio publishers. It combines the power of real time data and historical metrics -demo, location, time of the day, audio genre- to help drive publisher content and monetization strategy.
Audio Ad Insertion Suite – The AdsWizz Audio Ad Insertion Suite is an all-in-one ad insertion software solution that enables digital audio publishers to generate revenue from their content by managing the precise ad insertion into any digital audio content. It enables server-side ad insertion as a standalone product or as a plug-in on major streaming servers, as well as client-side ad insertion on standard player technologies.
For Advertisers:
AdsWizz offers platforms and solutions for agencies, brand advertisers and programmatic trading desks to efficiently transact digital audio inventories.
- Radio Buyers can target premium digital audiences against traditional broadcast radio parameters, such as day-parting, geo and format, measured against traditional radio KPIs like GRPs and CPPs from traditional broadcast tools and ad network representatives.
- Digital Buyers can place true multi-format campaigns by integrating audio with video and display with 1st and 3rd party data targeting, measured against digital KPIs including uniques, capping, geo and demo, across media and devices
- Programmatic Buyers have access to an innovative format accessible via industry leading Demand Side Platforms with 1st and 3rd party data audience targeted to an engaging and captive audio audience.
- With audio being the most used type of mobile media; Mobile Audience Buyers can scale campaigns quickly, providing no viewability challenges in a non-intrusive and user friendly format.
Global Audience Reach via Premium Publishers – AdWave is the largest and fastest growing premium audio ad market place in the world with almost half of the inventory consumed on mobile devices. This unprecedented reach provides demand partners the needed scale to target their message effectively and efficiently.
Buy Side Platform – AudioMatic is a Media Buying Platform allowing Agencies, Trading Desks and Ad Networks to implement, optimize and measure guaranteed and non-guaranteed inventory buys.
