Tarantino takes over Spotify

It is becoming more regular for music streaming platforms to hand over the reins to artists for exclusive takeovers, such as Ed Sheeran recently being handed control of Deezer’s flagship Popstar Playlist. Rarely however are film franchises or brands granted the same approach. However, when your soundtracks are as arguably as revered as the films […]

Big Money Pours into Podcasting

Podcasting may have started off as an off-beat small scale medium, but has become a truly mainstream proposition in recent years. Mammoth media entities have begun laying groundwork to fully incorporate podcasts under their future remit, with two recent examples being the $500 million set aside by Spotify for acquisitions and the purchasing of Stuff […]

McDonalds French fries unlock music with Spotify

Some marketing initiatives can be more playful than others, but rarely are they as interactive as this new collaboration between Spotify and McDonalds. A Spotify code printed on McDonalds tray liners has given customers a means of unlocking music using their French fries. Customers line their chips with the pattern outline on the tray, chomping […]

Spotify introduces ‘Flavor of Songs’ feature

Spotify has teamed up with J.Walter Thompson Brazil in developing an algorithm that makes exclusive recipes for every one of Spotify’s 44 million songs. ‘Flavor of Songs’ a campaign for Brazilian cookware brand Tramontina, aims to open people’s eyes to the sensory potential of cooking. Any link between music and food may perhaps seem too […]

Ellen DeGeneres is coming to Spotify

Spotify has announced its latest promotional partnership with actress and comedian, Ellen DeGeneres. DeGeneres has made big waves in the stand-up landscape and is known as one of the most successful comics of her time, so, it’s safe to say that teaming up with Ellen is pretty special. What makes this partnership doubly exciting is […]