Pandora plans on-demand music and global expansion in dramatic strategic growth plan

(17.11.15) Yesterday’s announcement that Pandora intends to acquire Rdio assets in a bankruptcy auction focused attention on Rdio’s unpredicted demise. An examination of Pandora’s remarks during a conference call flesh out how the acquisition fits in to Pandora larger plan. CEO Brian McAndrews used the Rdio acquisition as a pivot point to sketch a dramatically enlarged […]

Rdio launches new native advertising package

Rdio has introduced a new advertising product dubbed Promoted Music Experiences. This native advertising package is meant to leverage Rdio’s main features to create a comprehensive connection between listeners and brands.“We are dedicated to offering advertising solutions that help brands expand their reach without detracting from the Rdio listener experience,” said Jared Heiman, Rdio’s head […]