programmatic audio

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July 22, 2019

Marketers look to Programmatic Audio

Despite a general scepticism of programmatic audio, 6 in 10 marketers are looking to increase their programmatic audio spend over the next 18 months. New research from Xavis and Interactive Advertising Europe was gathered via an online survey of 499 people from buyers and publishers (across 30 markets) between April and May. This report showed […]

July 2, 2019

Marketers embrace programmatic audio

Success for Programmatic Display Online advertising has evolved rapidly from the first digital banner in 1994. As dated as these first popups appear compared to the sleek visuals we now see on the web, they led to the rich inventory in programmatic advertising which marketers continue to explore today. Considering the heavy investment that brands […]