Pandora launch new Premium service

Pandora, the US online radio platform, has today made a significant play for the streaming market with the launch of a new Premium service, as it looks to go head to head with the like of Spotify and Apple Music. The new Pandora Premium platform offers users the ability to search and play any track […]

Pandora launches Personalised Audio Advertising with A Million Ads

Pandora has signed exclusive partnership with A Million Ads – in a deal the streaming company says will make it ‘the first publisher to bring the dynamic capabilities popular in display and video advertising to the audio marketplace’. Leveraging a variety of listener demographic and consumption data, Pandora and A Million Ads say they can […]

Spotify is most popular music streaming app globally

(03.12.15) Spotify is the leading music streaming app in the world in terms of active users, downloads and revenue, according to a report published by App Annie. The company is followed closely by Pandora Radio and SoundCloud with Pandora Radio claiming the top spot in the US with its interactive radio service. The report also […]

Pandora plans on-demand music and global expansion in dramatic strategic growth plan

(17.11.15) Yesterday’s announcement that Pandora intends to acquire Rdio assets in a bankruptcy auction focused attention on Rdio’s unpredicted demise. An examination of Pandora’s remarks during a conference call flesh out how the acquisition fits in to Pandora larger plan. CEO Brian McAndrews used the Rdio acquisition as a pivot point to sketch a dramatically enlarged […]