The Evolution of Audio Branding

If you were to pick apart an established brand, you would most likely find an audio insignia as pronounced as any of its visual hallmarks. In many cases these audio assets play a shrewder role in brand messaging next to eye-popping logos and images, but their importance is not to be under-estimated. Numerous studies have […]

McDonalds French fries unlock music with Spotify

Some marketing initiatives can be more playful than others, but rarely are they as interactive as this new collaboration between Spotify and McDonalds. A Spotify code printed on McDonalds tray liners has given customers a means of unlocking music using their French fries. Customers line their chips with the pattern outline on the tray, chomping […]