DAX partners on new original scripted drama from Global

DAX, the digital audio arm of Global, announced that it is the exclusive distribution and monetization partner for an audio drama titled America 2.0. The serial political drama, an original podcast from Global, is co-created by J.S. Mayank and David Carlyle. It stars Hollywood talents Laurence Fishburne and Patrick J. Adams, and is directed by Mayank. […]

Wondery announces partnership with DAX

Wondery has teamed up with Global’s DAX as a new ad sales partner. The podcast ‘Network of Storytellers’ Wondery, is established as a curator of immersive podcasts, connecting listeners to a world of entertainment and knowledge. The network believes “everyone loves hearing a story” and “Wondery tells stories that work for your brand. The LA-based podcast […]

SoundCloud to sell ads on UK music streaming service

SoundCloud to sell ads on UK music streaming service Global, the owner of radio stations including Capital and Heart, hailed the deal as a “milestone” because it showed Dax can cater for big, audio tech platforms as well as traditional radio broacasters.SoundCloud, which claims 175 million monthly listeners for its “open” music and audio platform, […]

Global’s DAX signs up streaming service Mix Radio

(15.02.16) Personalised music streaming service MixRadio is the latest publisher to sign up to Global’s Dax service. MixRadio joins 150 other audio platforms that now monetise their inventory through the Digital Audio Exchange, which was created in 2014 to offer advertisers a single buying point for both direct and programmatic advertising. Mike Gordon, chief commercial […]

Global launches DAX in 18 additional European countries

(27.10.15) A further 18 counties will be able to use the service, which offers advertisers a way to reach people consuming various digital media products with one service. Dax will cover digital radio, music streaming services and podcasts in Europe, in addition to radio stations such as Heart and Absolute Radio in the UK. Speaking […]