YouTube’s music reach is 91% among young listeners (Infinite Dial)
The Infinite Dial 2017 webinar, produced by Edison Research and Triton Digital showed a number of key stats for example, only 14% of the total survey group, across all ages, said that keeping up-to-date with music was “very important.” It’s more important for younger music consumers (12-24 age group) than older ones. When Edison applies two […]