Marketers embrace programmatic audio

Success for Programmatic Display Online advertising has evolved rapidly from the first digital banner in 1994. As dated as these first popups appear compared to the sleek visuals we now see on the web, they led to the rich inventory in programmatic advertising which marketers continue to explore today. Considering the heavy investment that brands […]

Spotify launches in the Middle East and North Africa

Spotify launches in the Middle East and North Africa Spotify launches its service in 13 new markets in the Middle East and North Africa (MENA), taking Spotify’s global footprint to 78 markets in total. The new markets covered are: UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Algeria, Morocco, Tunisia, Jordan, Lebanon, Palestinian Territories, Egypt. Spotify is […]

Spotify teams up with Amy Schumer to create original Podcast

Spotify welcomes comedian Amy Schumer into the fold as the two partner up to create an all-new comedy podcast. Schumer will host and produce the Podcast which will likely focus on “pop culture, politics and the world of standup comedy.”   Spotify has featured Podcasts for many years now, though much of its content is produced elsewhere. […]

RAJAR MIDAS Spring 2018 Results

MIDAS Q1 2018: 6 million adults listen to podcasts Published May 21, 2018 by RadioWorks Group   RAJAR MIDAS results provide context and understanding into how, when and where people listen to audio in today’s landscape. On-demand listening is becoming increasingly more prevalent and as the usage of online devices such as smartphones and tablets continue to […]

Spotify partners up with Bloomsbury to offer audiobooks

Spotify has teamed up with Bloomsbury Publishing to introduce audiobooks to its collection of streamed content. Spotify will be releasing the 33 1/3 series of short books which celebrate musicians throughout history. Each short is dedicated to a single album and will include works by James Brown, Björk, Miles Davis, David Bowie and Nirvana along with […]