DAX partners on new original scripted drama from Global

DAX, the digital audio arm of Global, announced that it is the exclusive distribution and monetization partner for an audio drama titled America 2.0. The serial political drama, an original podcast from Global, is co-created by J.S. Mayank and David Carlyle. It stars Hollywood talents Laurence Fishburne and Patrick J. Adams, and is directed by Mayank. […]

Wondery announces partnership with DAX

Wondery has teamed up with Global’s DAX as a new ad sales partner. The podcast ‘Network of Storytellers’ Wondery, is established as a curator of immersive podcasts, connecting listeners to a world of entertainment and knowledge. The network believes “everyone loves hearing a story” and “Wondery tells stories that work for your brand. The LA-based podcast […]

Global’s DAX buys AudioHQ

Global Media Group has recently announced their latest acquisition of AudioHQ, the US digital audio sales company. Global says that DAX, the media group’s digital streaming platform, will provide advertisers with vaster opportunities by offering a ‘global audio audience of 160m. ‘With this new venture, Global will rebrand AudioHQ as DAX ‘which will gain offices in […]

SoundCloud to sell ads on UK music streaming service

SoundCloud to sell ads on UK music streaming service Global, the owner of radio stations including Capital and Heart, hailed the deal as a “milestone” because it showed Dax can cater for big, audio tech platforms as well as traditional radio broacasters.SoundCloud, which claims 175 million monthly listeners for its “open” music and audio platform, […]

Global’s DAX signs up streaming service Mix Radio

(15.02.16) Personalised music streaming service MixRadio is the latest publisher to sign up to Global’s Dax service. MixRadio joins 150 other audio platforms that now monetise their inventory through the Digital Audio Exchange, which was created in 2014 to offer advertisers a single buying point for both direct and programmatic advertising. Mike Gordon, chief commercial […]