The Evolution of Audio Branding

If you were to pick apart an established brand, you would most likely find an audio insignia as pronounced as any of its visual hallmarks. In many cases these audio assets play a shrewder role in brand messaging next to eye-popping logos and images, but their importance is not to be under-estimated. Numerous studies have […]

Marketers embrace programmatic audio

Success for Programmatic Display Online advertising has evolved rapidly from the first digital banner in 1994. As dated as these first popups appear compared to the sleek visuals we now see on the web, they led to the rich inventory in programmatic advertising which marketers continue to explore today. Considering the heavy investment that brands […]

Spotify now testing official Apple Watch app

An official Spotify app for Apple Watch users has been long overdue, but it looks like we may be seeing one sooner than you think. Neither Spotify nor Apple have revealed anything publicly about the app launch or its features, but here’s what we know so far: According to beta testers of the Spotify iOS app, limited […]

Deezer partners with Manchester Arena and The SSE Hydro in Glasgow

Deezer announces its latest venue partnership with not one but two of the UK’s biggest and busiest venues. The France based streaming platform will now act as the exclusive streaming partner at Manchester Arena and Glasgow’s SSE Hydro. Deezer is set to launch a selection of specially curated content from artists appearing at the arena […]