The Evolution of Audio Branding

If you were to pick apart an established brand, you would most likely find an audio insignia as pronounced as any of its visual hallmarks. In many cases these audio assets play a shrewder role in brand messaging next to eye-popping logos and images, but their importance is not to be under-estimated. Numerous studies have […]

Marketers look to Programmatic Audio

Despite a general scepticism of programmatic audio, 6 in 10 marketers are looking to increase their programmatic audio spend over the next 18 months. New research from Xavis and Interactive Advertising Europe was gathered via an online survey of 499 people from buyers and publishers (across 30 markets) between April and May. This report showed […]

Spotify launches in the Middle East and North Africa

Spotify launches in the Middle East and North Africa Spotify launches its service in 13 new markets in the Middle East and North Africa (MENA), taking Spotify’s global footprint to 78 markets in total. The new markets covered are: UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Algeria, Morocco, Tunisia, Jordan, Lebanon, Palestinian Territories, Egypt. Spotify is […]

BBC Podcasts available on Spotify in the UK

Last week, Spotify made hundreds of BBC podcasts available to subscribers. Listeners in the UK will now have access to a plethora of BBC content from iPlayer Radio and BBC Sounds, including the Desert Island Discs series, Brian Cox and Robin Ince’s Infinite Monkey Cag and Josie Long’s Short Cuts. Spotify is rapidly evolving from music to non-music to […]

Spotify now has 83m subscribers, up 8m in three months

Spotify has officially revealed its latest official subscriber numbers – and they’re sure to get the music business talking. As part of its Q2 2018 fiscal announcement today (July 26), Daniel Ek’s firm has just revealed that it ended the month of June with a global paying subscriber base of 83m. That was up by […]