AdsWizz’ ShakeMe ad tech will air on UK radio with talkSPORT

AdsWizz announced that radio sports station talkSPORT will leverage its ShakeMe technology for a new campaign in the UK. ShakeMe is an interactive audio ad format that helps listeners take an automatic action on their smartphone in response to the spot. With these ads, a listener can shake their phone to immediately download an app, […]

Acast introduces programmatic ads

Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of how many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e. automated algorithmic) […]

AdsWizz and National Public Media form podcast-specific advertising marketplace

AdsWizz and National Public Media form podcast-specific advertising marketplace <style type=”text/css”> .wpb_animate_when_almost_visible { opacity: 1; }</style> AdsWizz took advantage of this week’s Podcast Movement conference in Chicago, and the resulting intense focus on podcasting, to announce PodWave — the first podcast-specific advertising marketplace. National Public Media (NPM), the sponsorship for public radio and television, both […]