One in 10 iOS users are streaming via Apple Music, according to a new study.
The research showed that 77% of iOS users in the US are aware of Apple Music, with 11% using the new streaming service. MusicWatch surveyed 5,000 US consumers and weighted the results to the US population.
Among those who had tried Apple Music, 48% reported they are not currently using the service. More than a quarter (28%) of Spotify Premium customers also use Apple Music, but just 11% of free users – and 6% of Pandora users – now use Apple’s service.