(04.11.15)  Spotify has opened up its inventory to programmatic media-buyers with a private marketplace (PMP) offering after experimenting with the offering since February this year, as the music streaming service aims to further monetise its 75 million-strong user base.

The music streaming service, which has been doubling down on its advertising revenue in the last 12 months, and as of a few weeks ago it began offering its PMP services to advertisers, according to Jana Jakovljevic, Spotify, head of programmatic solutions.

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