IAB – The Big Audio Handbook
RadioWorks are founding members of the IAB’s Audio Council which formed in 2013, with the aim to educate the market about the possibilities offered by advertising in an online audio environment.
Online audio is one of the fastest moving sectors in the digital industry. The Internet Advertising Bureau UK have monitored how people’s consumption of audio content has shifted over recent years.
This research helps to explain why advertising in a digital audio environment offers great opportunities for brands keen to unlock the power of sound and communicate directly with this engaged audience.
