RadioWorks launches DigitalAudioWorks for streaming audio ad buying
RadioWorks, a London Specialty firm for marketers planning and buying campaigns on radio, has launched DigitalAudioWorks, bringing a similar scope of service to streaming audio advertising.
The new site and its marketing material portray digital audio as a complex landscape populated with many consumer outlets, mainstream and niche, from music service to podcasts to Internet radio. DigitalAudioWorks is positioning as a digital audio advertising agency that can stitch together all possibilities into an ideal marketing campaign. “Whenever someone is listening on headphones, you can speak directly to them,” a promotional video says.