(17.11.15) Yesterday’s announcement that Pandora intends to acquire Rdio assets in a bankruptcy auction focused attention on Rdio’s unpredicted demise. An examination of Pandora’s remarks during a conference call flesh out how the acquisition fits in to Pandora larger plan. CEO Brian McAndrews used the Rdio acquisition as a pivot point to sketch a dramatically enlarged strategic vision for his company, one which contained specific answers to two topics he has skirted during this year’s earnings calls: global expansion, and on-demand service.

“Today is an important day for Pandora as we announce another step forward to strengthen our position as the world’s most powerful music discovery platform and drive the company toward long‐term growth,” McAndrews began. “I want to take this opportunity to provide the broader context of Pandora’s vision and clearly lay out our strategy to deliver on the next chapter of Pandora’s growth. We have an ambitious plan for our future.”

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