Marketers embrace programmatic audio

Success for Programmatic Display Online advertising has evolved rapidly from the first digital banner in 1994. As dated as these first popups appear compared to the sleek visuals we now see on the web, they led to the rich inventory in programmatic advertising which marketers continue to explore today. Considering the heavy investment that brands […]

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Big Money Pours into Podcasting

Podcasting may have started off as an off-beat small scale medium, but has become a truly mainstream proposition in recent years. Mammoth media entities have begun laying groundwork to fully incorporate podcasts under their future remit, with two recent examples being the $500 million set aside by Spotify for acquisitions and the purchasing of Stuff […]

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Audio in the Digital News Report 2019

There was an urgency to this year’s Digital News Report that news outlets around the world need to drastically change their approach if they are to bring consumption of their content to previous high levels. The main issues explored were the difficulty in confirming a sustainable economic model for newsrooms, distrust in digital news sources […]

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McDonalds French fries unlock music with Spotify

Some marketing initiatives can be more playful than others, but rarely are they as interactive as this new collaboration between Spotify and McDonalds. A Spotify code printed on McDonalds tray liners has given customers a means of unlocking music using their French fries. Customers line their chips with the pattern outline on the tray, chomping […]

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Spotify introduces ‘Flavor of Songs’ feature

Spotify has teamed up with J.Walter Thompson Brazil in developing an algorithm that makes exclusive recipes for every one of Spotify’s 44 million songs. ‘Flavor of Songs’ a campaign for Brazilian cookware brand Tramontina, aims to open people’s eyes to the sensory potential of cooking. Any link between music and food may perhaps seem too […]

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