The Interactive Advertising Bureau (IAB) will be looking to gauge the interest of advertisers and agencies in podcast programming when it hosts its first event later this year to showcase the medium’s advertising potential.

The event will take on the standard industry “upfront” format whereby attendees from the advertising world will sit through 20 presentations from the top podcast networks. Presenters include AdLarge Media, WNYC and Panoply, all of which will “share upcoming content releases and opportunities for advertisers to effectively align their brands,” according to the IAB.

Full story on The Drum.