Personalised music streaming service MixRadio is the latest publisher to sign up to Global’s Dax service.
MixRadio joins 150 other audio platforms that now monetise their inventory through the Digital Audio Exchange, which was created in 2014 to offer advertisers a single buying point for both direct and programmatic advertising.
Mike Gordon, chief commercial officer at Global, said: “MixRadio prides itself on offering a personalised listening experience. This makes it an ideal fit for Dax, where advertisers can deliver effective digital audio campaigns to specific target audiences.
Full story on Radio Today.