Speaking at London’s legendary nightclub, Ministry of Sound, Stuart Mays, Director of Commercial Strategy at Global Radio, declared that digital audio has ‘come of age’.
Mays defined digital audio as audio content streamed on any connected device, and said that, in a very fragmented business, Global Radio had decided to create its digital audio exchange, DAX, in order to give a single point of access to the numerous premium publishers in the space.
Read more at the IAB’s website.