Deezer has entered a partnership with Twitter, meaning the streaming platform’s tracks can now be played in tweets. The deal capitalizes on Twitter’s Audio Cards, a product for audio embeds on the social network. The feature, which allows song listening without leaving the social app, is available to Twitter’s mobile users on iOS and Android.
Other streaming services – including Spotify and SoundCloud – have looped in Audio Card support. Twitter also made an investment of about $70 million into the SoundCloud platform this summer. The company has toyed with various musical integrations in the past, but few projects ended up having much longevity