Promoting new music is a key focus of any music business. But interestingly according to Deezer, the average listener stops listening to new music at just 30 years.
The music streaming service surveyed 1,000 Brits about their listening habits and music tastes. The survey highlighted that the peak age for discovering new music was age 24. At this point, 75% of respondents said they’d listen to 10 or more new tracks every week.
On the other hand, the average listener reaches ‘musical paralysis’ age 30 which describes the point when people stop listening to new music and start playing familiar songs and genres over and over again.
Deezer found that 47% of the respondents said they wished they spent more time on music discovery. However, poll participants cited being overwhelmed by available choices (19%), demanding jobs (16%), and caring for young children (11%) as the reasons why their music discovery entered paralysis.
Adam Read, UK & Ireland Music Editor from Deezer says: “With so much brilliant music out there, it’s easy to feel overwhelmed. This often results in us getting stuck in ‘musical paralysis’ by the time we hit our thirties.”
“At Deezer, we’ll help ‘cure’ you with some of our editor’s best playlists and our feature Flow – an ongoing soundtrack of old favourites mixed in with recommended new music discoveries.
Published June 11, 2018 by RadioWorks Group