News UK’s Wireless and Bauer Media have teamed up to launch Octave Audio, a brand new digital audio advertising platform. Octave Audio offers advertisers the ability to reach audiences via online live radio. This includes talkSPORT, KISS, Absolute Radio, Virgin Radio, Magic Radio, Hits and Greatest Hits Radio. It will also offer access to on-demand catch-up shows including Simon Mayo’s Scala Radio show.
Octave Audio has been introduced as an audience-led buy and will provide advertisers the opportunity to target listeners at scale using News UK & Bauer Media’s 1st party data.
InStream will continue to exist, allowing advertisers brand-led access to Bauer and Wireless’ portfolio of brands.