What is Acast?
Acast is the first aggregated portal to podcasts for advertisers. They serve audio and video ads to an incredibly engaged audience and provide real tracking data.
For the listener, Acast is an audio-on-demand service, providing an enriched audio experience, and is also a tool to discover new content.
With Acast, publishers can monetise their content, interact with listeners and know more about their audience.
Advertisers can now reach this highly engaged, untapped audience, using dynamically served audio or video ads with effective targeting.
Bespoke show sponsorships also available.
The Numbers
- 10,000+ podcasts
- 43m UK Monthly listens
- 56% Male / 44% Female
- 68% aged 18-44
(Numbers correct as of Summer 2020)
Targeting Options
- Shows
- Categories
- Location
- (Day and time of day also available)
- Programmatic targeting
Cost
The media cost for a digital audio campaign starts at £2500. Please contact DigitalAudioWorks for an optimised plan and costs.
Production costs are in addition to the media cost and start from £600. Please contact the team at our sister company Maple Street Studios for further information.
*please note these are for standard 30″ ads.
Specifications
Audio:
30″ audio MP3
File size 1mb
640×640 jpeg
No animation
File size 150kb
Tracking URLs 1×1 pixel only
URL
Video:
30″ video (MP4) – min 512×288 max 1280×720
Codecs – Video H.264, Audio AAC, MP3, wav
640×640 jpeg
No animation
File size 150kb
Tracking URLs 1×1 pixel only
URL
Further Information
- Pre, mid or post-roll available
- Ads can be 10-40″ in length
- You can supply 3rd party tracking URLs/tags
- As always, beware not to be too targeted
