The BBC started talking about the need to up its digital game in recent months, and the organisation has formalised a plan which re-imagines the future. In its latest report, the BBC outlined its approach to adapting to an increasingly online media landscape. The broadcaster laid out a ten-year plan that aims to equally cater to those people who have gone all-in on digital services and to those who still prefer to use traditional channels.
“We will be moving to an Internet-fit BBC, to be ready for an Internet-only world whenever it comes,” the report said.
