Apple Music turns up heat on Spotify with 15m subscribers
Apple Music has been given a lick of fresh paint.
A new iOS 10 design for the platform was unveiled at WWDC in San Francisco – the same event at which the service was first revealed last year.
Although it wasn’t quite the revolutionary rejig some anticipated, there was a fair amount of change announced by Bozoma Saint John, Apple Music’s head of global consumer marketing.
The key takeaways:
- Apple Music now includes lyrics;
- The platform has been integrated in Apple’s core text messaging service, iMessage;
- Connect has been somewhat relegated, losing its dedicated tab as it’s folded into ‘For You’;
- The general design of the platform has been refreshed, with The Library, For You, Browse and Radio tabs all getting an upgrade.
But perhaps the biggest news for industry watchers was the confirmation that Apple Music now has more than 15m subscribers.
Last we heard from Apple, Apple Music had hit 13m subscribers in April – which means that, in the first half of this year, Apple Music has consistently added a million paying customers every month.
