Alexa really could soon be everywhere – including your car.

At the annual Vegas tech gathering CES dozens of firms have revealed the smart assistant is coming to everything from dashboards to power chargers, bringing the smart assistant war to cars. Amazon’s new Alexa Onboard technology will let users access the Alexa voice assistant through their car’s infotainment system. That means drivers or passengers can play music, ask for directions or get other information simply by speaking to the car’s audio system.

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