AdsWizz announced that radio sports station talkSPORT will leverage its ShakeMe technology for a new campaign in the UK.

ShakeMe is an interactive audio ad format that helps listeners take an automatic action on their smartphone in response to the spot. With these ads, a listener can shake their phone to immediately download an app, open a website, or place a call without needing to look at or unlock their device. The first campaign with ShakeMe shared its results in December.

talkSPORT, owned by the Wireless Group, will run ads for peer-to-peer betting exchange Smarkets using the AdsWizz technology. For this campaign, listeners will be prompted to shake their phones to download the Smarkets app.

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