(01.03.16) Adforce.com Partners with Triton Digital to Amplify Digital Audio Advertising in Key European Markets
DUBLIN – Adforce.com, a Dublin-based digital advertising network, announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring the premium online audio advertising exchange, a2x®, to key European markets.
Through this partnership, Adforce.com will exclusively operate Triton’s a2x in Belgium, Denmark, Finland, Greece, Iceland, Ireland, Italy, Norway, Portugal, Sweden and Switzerland.
a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers. This partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading European publishers through a single exchange.