What is digital audio?
Digital audio, and in particularly online music, has been a part of the UK media mix for well over ten years via the first incarnations of Napster (1999) and Last.fm (2002). However it was arguably the launch of Spotify in 2008/09, coupled with big developments in the smartphone world such as the Apple iPhone (2007), which really brought online audio into the wider media world.
Creative & Writing
Digital Audio gives advertisers the power to know exactly who’s listening, and even how they’re listening. This opens up many possibilities beyond the media plan – it allows us to explore whole new creative approaches.
Over 80% of listening to digital audio takes place with headphones. Listeners are using their smartphones whilst running, commuting, etc, and are therefore in an extremely intimate and highly attentive situation.
Digital Audio advertising isn’t restricted to 30 second adverts. It offers a whole world of possibilities for long form content that aren’t available on traditional radio.
Here at Digital Audio Works we provide specialist planning and buying. Whether you’re looking to reach one audience with a simple message or whether you’d like to create a bespoke campaign, we can take care of every stage from planning and buying through to post campaign analysis reports.
As experts in the radio advertising field, RadioWorks have always taken a keen interest in all things audio. Since Spotify first launched in the UK, the team have had their finger on the pulse in regards to digital audio, even booking one of the first UK campaigns on to Spotify.