What Is Digital Audio?
The Internet Advertising Bureau’s (IAB) Audio Council have defined Digital Audio as “Audio Content Streamed on a Connected Device”. And, the latest figures show that 17 million people are tuning in to Streamed Live Radio, Music Streaming Services, or to On Demand Audio (RAJAR, Midas Spring 2015).
Read MoreThe Process
Creative
Create your strategy, audio, images, video and set campaign objectives.
Media
Activate your campaign, through the use of digital audio channels.
Live
Campaign hits the digital audio airwaves
Why Digital Audio?
So, why Digital Audio? Audio is a powerful tool, whether its speech or music, audio can build a connection with the listener – who hasn’t found themselves singing along to their favourite tune from time to time?
Advertisers and brands can make use of this intimate connection by placing their message alongside audio content. In fact, research has shown that audio output on radio stations creates high levels of positive engagement in the brain, and these extend to advertising (Radio: The Emotional Multiplier).
What We Do
Creative & Writing
Targeting and streaming open up new and exciting creative possibilities
Production
Headphones and contextual listening mean production can be even smarter than radio
Media Buying
Here at DigitalAudioWorks we provide specialist planning and buying
Insight
Understanding digital audio since its launch in the UK
Get In Touch
Still curious about advertising on Digital Audio platforms? Keen to hear more about any brands or service providers in particular? Why not get in touch with us to discuss your options. Either send us an email with a business inquiry, and we’ll reply as soon as possible, or call us up via RadioWorks Ltd.
RadioWorks Ltd
36-40 Maple Street
Fitzrovia
London W1T 6HE
T: 0800 999 5996
T: 0207 9070 670
F: 0207 9070 671
Follow us on twitter for the latest digital audio industry news! @digaudioworks