AdsWizz’ ShakeMe ad tech will air on UK radio with talkSPORT

AdsWizz announced that radio sports station talkSPORT will leverage its ShakeMe technology for a new campaign in the UK. ShakeMe is an interactive audio ad format that helps listeners take an automatic action on their smartphone in response to the spot. With these ads, a listener can shake their phone to immediately download an app, […]

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Q&A with Start Last, COO audioBoom: The go-forward strategy

Last week London-based podcast company audioBoom announced it had obtained funding of 4.5-million GBP to solidify its operating future and strategy.   RAIN NEWS reached out to Chief Operating Officer Stuart Last for more details. The Q&A which unfolded was quite interesting and portrays a company keen to execute a programming strategy.   The audioBoom […]

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Deezer finds most listeners stop discovering new music at age 30

Promoting new music is a key focus of any music business. But interestingly according to Deezer, the average listener stops listening to new music at just 30 years. The music streaming service surveyed 1,000 Brits about their listening habits and music tastes. The survey highlighted that the peak age for discovering new music was age […]

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Spotify teams up with Amy Schumer to create original Podcast

Spotify welcomes comedian Amy Schumer into the fold as the two partner up to create an all-new comedy podcast. Schumer will host and produce the Podcast which will likely focus on “pop culture, politics and the world of standup comedy.”   Spotify has featured Podcasts for many years now, though much of its content is produced elsewhere. […]

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RAJAR MIDAS Spring 2018 Results

MIDAS Q1 2018: 6 million adults listen to podcasts Published May 21, 2018 by RadioWorks Group   RAJAR MIDAS results provide context and understanding into how, when and where people listen to audio in today’s landscape. On-demand listening is becoming increasingly more prevalent and as the usage of online devices such as smartphones and tablets continue to […]

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