Acast introduces programmatic ads

Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of how many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e. automated algorithmic) […]

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QR-style Spotify Codes to instantly play a song

Spotify has taken a tip from Snapchat with its new feature for sharing music via scannable images. The new Spotify Codes feature creates a unique barcode and album cover image for every song, album, artist, and playlist. Scan these Spotify Codes with the new camera in the Spotify app’s search bar to instantly play that […]

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Why digital audio is set to experience a creative revolution

Ever noticed that everyone around you is always listening to something? And I’m not just talking about commuters with their headphones in. People are always listening. Whether that’s to another person, the radio or inconspicuous background noise, sound is one sense that we simply can’t switch off. The hearing organs start forming when a foetus […]

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Warner Music UK launches streaming-only record label

Warner Music UK has introduced a new label called Artists To Watch Records that will be a streaming-only operation. The new company will seek out songs that have potential to become popular on streaming services and put resources into making them hits. Kieron Donoghue will lead the new label. Donoghue has been focused on streaming […]

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Pandora launch new Premium service

Pandora, the US online radio platform, has today made a significant play for the streaming market with the launch of a new Premium service, as it looks to go head to head with the like of Spotify and Apple Music. The new Pandora Premium platform offers users the ability to search and play any track […]

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