What is ActiveRadio?
Exaget provides radio advertising solutions for the mobile era. Their core solution is ActiveRadio – which provides targeted, interactive, and measurable digital audio ads to radio’s mobile and online audience. This is accomplished by including a small software application (ActiveRadio SDK) in the station’s radio app or website. There is no additional equipment or software needed at the radio station and the technology is independent of the streaming provider, so radio stations are free to keep their current streaming providers. Exaget also offers a radio app that can be customised to the Radio stations’ branding and comes ready with the capability to deliver the digital audio ads. In order to plan, monitor and manage the campaigns, an online self-service portal is provided. The portal also provides stats on the station’s listeners.
- Currently running on over 30 radio stations in the UK and abroad
- Current location (down to street level)
- Mobile network operator
- To track by age and gender, users are required to be logged-in
MP3 files (64kb and above recommended)
300×250 png (main banner)
140×140 png (icon)
Click through rates are very high on ActiveRadio campaigns compared with typical display ads. It is an ideal platform for campaigns which can make use of direct response. The audio needs to include a call to action, which needs to be read out a few seconds before the end of the ad in order to give people the opportunity to respond.